Compare CRMs
AllClients vs Keap
AllClients is client management software for small business, built around follow-up. Landing pages, forms, email marketing, follow-up automation and AI are included in every plan, starting at $24 a month. It's built for the non-technical owner who sells to consumers and runs the follow-up themselves.
Keap is an all-in-one CRM and marketing automation platform sold as a single plan that includes everything, priced by contact count, with a required implementation package and an annual contract. It's built for the small business ready to invest in a coached, done-for-you setup.
14 days at the Premium level. No credit card.
Written by Jeff Shamus, AllClients co-founder. Keap information last checked August 2026.
The short version
Both are client management software with the marketing built in. They sell it at very different prices, and they ask for very different commitments to get started. Here's the quickest way to tell which one is yours.
Keap is the better fit if
- You want implementation done for you, with coaching and a dedicated Customer Success Manager along the way
- You invoice and take payments inside the CRM: quotes, checkout forms, recurring billing
- You want built-in texting and a dedicated business phone line in the base plan
- You'll use deep automation with a big library of proven templates
AllClients is the better fit if
- You want the whole loop for $24 a month instead of a platform price
- You'd rather start yourself this afternoon than schedule an implementation
- You want to be able to leave without paying a termination fee
- You want to build your whole setup before you pay for anything
Side by side
| AllClients | Keap | |
|---|---|---|
| What it is | CRM plus marketing automation for small business | All-in-one CRM, marketing automation and payments platform for small business |
| Pricing model | Per account, with plans at $24, $48 and $96. Users are included in the plan. | One plan with every feature, priced by contact count. Two users included, extra users a monthly per-user charge, annual contract with an early termination fee. |
| Getting started | Self-serve. No setup fees, and data migration is free. | A Keap implementation package is required: strategy consulting, data import, migration and done-for-you services. |
| Lead capture forms | Included on every plan | Included |
| Landing pages | Included on every plan | Included, with multi-page sales funnels |
| Email marketing | Included on every plan | Included |
| Follow-up automation | Included on every plan, starting at $24 | Included, with a library of prebuilt automation templates |
| AI | Included on every plan | AI Content Assistant and AI Automation Assistant included |
| Text messaging | Bring your own provider and it’s built into the contact card and workflows. Pay them directly, no markup or expiring credits. | Built in: a texting tier and a dedicated business phone line included, with higher tiers and overages priced by usage |
| Invoicing and payments | Not available | Included: quotes, invoices, checkout forms, recurring payments |
| Free trial | 14-day free trial, no credit card. Build in every feature; sending turns on when you subscribe. | Free trial, no credit card, capped at 25 email sends, with no texting and no payment processing during the trial |
| Support | US-based support, no demo or sales call required to start | US-based phone support, 24/7 chat, and a dedicated Customer Success Manager |
What it costs to start
Both platforms include the whole loop: contacts, lead capture, email marketing and automated follow-up. On packaging, Keap is one of the few competitors that genuinely sells a complete solution in one plan. Two things separate them: what it costs, and what you have to do before you can use it.
The gap isn't a few dollars. Keap's published starting price is around ten times the AllClients entry plan, and the required implementation package sits on top of that before the first email goes out. Match the two on users instead of on entry price and it's still multiples, not percentages.
Keap's position is that the requirement is the point: businesses that get strategy, training and done-for-you services actually execute, and businesses that buy software and never set it up don't. That's a fair reading of a large platform, and for an owner who wants a team to build the system with them, it's a real strength. It's also a straight answer to the question of how much there is to set up.
AllClients takes the other position: the software should be simple enough that an owner sets it up alone, the same day, with no card and no call. You build the contacts, the workflows, the pages and the emails during the trial, and sending and publishing switch on when you subscribe. Both products hold sending back on an unpaid account, for the reason every email platform does: accounts with nothing attached to them are what spammers open.
How each one is organized
Underneath the feature lists and the packaging, the two products are built for different jobs. That's the difference that should decide it.
Sell, invoice, get paid, text, call, schedule, automate. It aims to be the business office in one login, and the payments layer, checkout forms and recurring billing, is a real part of the product, not a bolt-on.
Contacts, lead capture, email marketing and automated follow-up, kept simple enough that the owner runs it personally. Billing and payments stay in the tools you already use for them.
If invoicing inside the CRM is central to how you work, Keap does a job AllClients doesn't do. If the job is staying in front of your list so the phone keeps ringing, AllClients does that whole job at $24, with nothing to implement first.
Where Keap is the better tool
Payments and e-commerce
Quotes, invoices, checkout forms, recurring billing. If you sell and collect inside the CRM, that's their territory and AllClients doesn't compete in it.
Texting and a business line
A texting tier and a dedicated phone number come with the plan, with automation that can send texts as easily as emails.
Done-for-you setup
Required implementation, coaching, and a dedicated Customer Success Manager. If you want a team to build it with you, that's the model.
Automation depth
A large library of proven automation templates built over two decades, from webinar funnels to billing reminders.
Where AllClients is the better tool
Price
Contacts, lead capture, email marketing and automated follow-up, all of it, at $24 a month. Against a platform price, that's not a discount, it's a different order of spending.
Starting alone, today
No implementation package, no strategy session, no sales call. Sign up, import your contacts, and have the first follow-up running this afternoon.
No contract to break
Pay monthly, or pay annually for the discount. There's no contract term and no early termination fee.
Small enough to run yourself
Contacts, lead capture, email marketing and follow-up, and not much else. There's no implementation package because there isn't that much to implement.
Owner-run, not a division
AllClients has had the same owner since 2004. Keap is a brand inside Thryv, a public company. The person deciding what gets built is the person you deal with.
Questions people ask
Do both include marketing automation?
Yes. Keap and AllClients both include contacts, lead capture, email marketing and automated follow-up as part of the plan. The differences are the front door and the commitment: required implementation and an annual contract on one side, a self-serve $24 start on the other.
Is Keap more expensive than AllClients?
Yes, by a wide margin. Keap is priced as a platform: one all-inclusive plan sized by contacts and users, plus a required implementation package to begin. Its published starting price is around ten times the AllClients entry plan of $24 a month, which includes automation and email marketing with nothing required up front. What the difference buys is the payments layer, the built-in texting and the done-for-you setup. Whether that's worth ten times comes down to whether you'll use those three things.
Is Keap the same as Infusionsoft?
Yes. Infusionsoft rebranded as Keap in January 2019, and Keap is now a Thryv brand. The platform's depth comes from those two decades, and so does the implementation package required to get it running. AllClients has been in the same market since 2004 and went the other way: fewer moving parts, so the owner can run it without a consultant.
Can I move my contacts over from Keap?
Yes. Export your contacts from Keap as a CSV and AllClients will bring them in for you. Data migration is free and there are no setup fees.
Does AllClients do invoicing and payments?
No. AllClients focuses on client management software for small business: the contacts, the lead capture, the email marketing and the automated follow-up. If sending invoices and taking payments inside the CRM is the whole job, Keap covers that and AllClients doesn't.
The best way to compare is to try AllClients
Start free. No credit card, no demo, no sales call. Build your setup, then turn on sending when you subscribe.
Start your free trialSwitching from Keap? Export your contacts as a CSV and AllClients will bring them in for you, free.
The two plans compared above are Select at $24 and Premium at $48. Elite is $96 for five users, and there's also EasyContacts, a $9 contact manager with no marketing layer. See full pricing
How we put this together. Every Keap claim on this page comes from Keap's own pricing page, implementation services page, company history and published documentation, last checked August 2026. No reviews, roundups or third-party pricing trackers. If something here is out of date, tell us and we'll fix it.