Two founders. Since 2004. Still building for small business.
“Todd Binder and I built AllClients because small businesses needed a better way to stay organized and follow up, and we still own it, run it, and decide what gets built next.”
— Jeff Shamus, co-founder
AllClients is client management software for small business, a CRM with marketing automation and AI included in every plan, starting at $24 a month. It combines contacts, lead capture, email marketing, and automated follow-up in one system, built for non-technical businesses that grow through relationships, referrals, and repeat customers. Jeff Shamus and Todd Binder founded the company in 2004 and still run it.
Where it started
Powerful software only matters if people use it
In 1991, I started HealthPro, software for community health centers. Many of the people using it had little experience with computers at work, and I learned quickly that a system can be powerful on paper and still fail if ordinary people can't understand it.
HealthPro was acquired by WebMD. A few years later, Todd and I built a CRM for mortgage professionals, then realized the same follow-up problem existed in nearly every relationship-based small business. That became AllClients.
Who we build for
Businesses that live on follow-up
Real estate agents, mortgage brokers, insurance agents, financial advisors, salon owners, and home-service businesses all work differently, but they share one thing: the next sale often comes from someone they already know.
So the CRM has to do more than store names. It has to keep relationships alive, and it has to be straightforward enough that the owner can get it running and still be using it a year later.
What we believe
The whole toolkit belongs in the box
Two beliefs shape the product. The first is that a powerful system people avoid isn't powerful at all, so we make the important things easy to find, keep automation approachable, and leave out complexity that only looks good on a comparison chart.
The second is about how a CRM is sold. Most of this market advertises a friendly price, then charges for lead capture, email marketing, follow-up automation, and AI one line item at a time, until the thing you bought the software to do turns out to be a separate bill. We went the other way. The tools every small business needs are in every AllClients plan from the entry price, and the things only some businesses need stay optional, so you don't pay for what you don't use. A tool you can't afford to switch on is one you'll never adopt.
Track record
Built one piece at a time
The toolkit didn’t arrive all at once. It’s been added to steadily since 2004, and the follow-up engine at the center of it has been running for customers since 2009.
Jeff starts HealthPro, software for community health centers. The guiding lesson is simple: if people can’t understand the software, they won’t use it.
Todd joins HealthPro. His rule then is still the rule now: “If a task is tedious, the computer should do it for you.”
HealthPro grows to more than 100 employees and is acquired by WebMD.
Jeff and Todd launch AllClients for relationship-driven small businesses.
Landing pages and autoresponders ship. A page captures the lead, the follow-up answers on its own, with nobody at a desk.
AllClients becomes GDPR compliant, then HIPAA compliant.
Workflows launch. Follow-up stops being a straight line of emails and starts branching on what the contact does, sending, updating records, and assigning to-dos as it goes.
The original sales pipeline is rebuilt into Boards, a drag-and-drop way to move clients from first contact to closed.
The same two founders still own and run AllClients. AI now helps write the emails, build the landing pages, and assemble the workflows from a sentence.
How we run it
Founder-run and close to the customer
Our support team is based in the US and uses AllClients every day, so your questions reach people who understand the product instead of a script, and when something is faster to solve by phone, we call. Because the founders still make the product decisions, the frustrations you raise reach the people who can act on them.
The founders
Who you are working with
Jeff Shamus
Co-founder & CEO
I've been building software for people who don't consider themselves technical since 1991. At AllClients, I stay close to customers and decide where the product goes next. My job is to keep making the system more capable without letting it become harder to use.
Todd Binder
Co-founder & President
Todd builds it. He was a teenager when I hired him, already convinced that any problem would give way if you worked at it long enough. He is still the person we turn to when something is supposedly impossible, and every product we have shipped runs on his work.
“I switched to AllClients after 25 years with one of the big-name providers, and it's been fantastic. Fast, comprehensive, and it has everything I need. High-quality, flexible, and backed by great service.”
Thomas J. Perrone, CLU, CIC
New England Consulting Group of Guilford
Guilford, CT
About AllClients: quick answers
What is AllClients?
AllClients is client management software for small business, combining contacts, lead capture, email marketing, and automated follow-up in one CRM, with AI included in every plan, starting at $24 a month. It is built for non-technical business owners and has been founder-led since 2004.
Who owns AllClients?
AllClients is owned by its founders, Jeff Shamus and Todd Binder. They built the company in 2004 and still run it today.
How long has AllClients been around?
Since 2004. Before AllClients, Jeff founded HealthPro, a software company later acquired by WebMD.
Who is AllClients built for?
Owner-led small businesses that grow through relationships, referrals, and repeat customers, including real estate, mortgage, insurance, financial services, salons, and home services.
Where is support based?
A US-based team that uses AllClients every day. You will have an answer within 24 hours, usually much sooner, and we’ll call you when that’s faster than typing.
Why does founder ownership matter?
The people who built AllClients still decide what gets built next, so customer questions and recurring frustrations reach the decision-makers directly instead of disappearing into a large organization.
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