Compare CRMs
AllClients vs Freshsales
AllClients is client management software for small business, built around follow-up. Landing pages, forms, email marketing, follow-up automation and AI are included in every plan, starting at $24 a month. It's built for the non-technical owner who sells to consumers and runs the follow-up themselves.
Freshsales is a sales CRM priced per user, built for sales teams working deals through a pipeline with the phone and the inbox close at hand. The marketing side lives in a separate product, Freshsales Suite, where each plan carries a set number of marketing contacts.
14 days at the Premium level. No credit card.
Written by Jeff Shamus, AllClients co-founder. Freshsales information last checked August 2026.
The short version
One is built for a sales team and priced by the seat. The other is client management software for one owner running the whole thing. Here's the quickest way to tell which one is yours.
Freshsales is the better fit if
- You have reps, and each one needs a login, a quota and a queue
- Calling is part of the job and you want the phone inside the CRM
- You want AI scoring your contacts and reading your pipeline
- Your work is deal-shaped: stages, territories, sequences, forecasts
AllClients is the better fit if
- You're the owner, and there's no sales floor to equip
- Your revenue comes from following up with past clients, not from working new deals
- You want one product rather than a choice between three
- You want the marketing contacts included instead of metered
Side by side
| AllClients | Freshsales | |
|---|---|---|
| What it is | CRM plus marketing automation for small business | Sales CRM for teams, with the marketing layer in a separate product |
| Pricing model | Per account. Three plans at $24, $48 and $96, each with its users, contacts and email allowance included. | Per user, per month, with a discount for paying annually. On the Suite, each plan also carries a set number of marketing contacts, and more are a paid add-on. |
| How the products split | One product. The CRM and the marketing are the same thing. | Three: Freshsales for the sales CRM, Freshsales Suite for sales and marketing together, and Freshmarketer for marketing on its own. |
| Lead capture forms | Included on every plan | Included |
| Landing pages | Included on every plan. Unlimited from Premium at $48. | A Suite feature, from its entry plan up. Not listed in the Freshsales sales CRM plans. |
| Email marketing | Included on every plan, with an email allowance built into each plan | On the Suite, sent against the marketing contacts your plan carries |
| Follow-up automation | Included on every plan, starting at $24 | Basic workflows on the entry plan. Sales sequences and advanced workflows arrive on the second tier. |
| Sales pipeline | Boards, tied to automation so contacts move themselves | The core of the product. One pipeline on the entry plan, multiple pipelines on the second tier. |
| AI | Included on every plan | Freddy AI contact scoring and deal insights arrive on the second tier. The AI agent is an add-on sold in session packs. |
| Calling and texting | No built-in dialer. Texting uses your own provider, built into the contact card and workflows once connected, paid directly with no markup. | Built-in phone, with SMS and WhatsApp on the Suite |
| Free trial | 14-day free trial, no credit card. Build in every feature; sending turns on when you subscribe. | 21-day free trial of the full product, plus a free plan for up to three users |
| Support | US-based support on every plan, no demo or sales call required to start | 24x5 support, included on every plan |
How each one is organized
Underneath the feature lists and the pricing, the two products are built for different people. That's the difference that should decide it.
A lead arrives, gets scored, gets assigned, gets called, and moves through a pipeline toward a close. Territories, sequences, auto-assignment and forecasting all exist because somebody is managing a team of people doing that work, and the per-seat price follows from it.
Every contact has a next step, and the question is when. The record holds who this person is, what's happened, and what's scheduled, and the workflows, autoresponders, landing pages and Boards hang off that record. There's no sales floor to equip, because the owner is the whole team.
Where Freshsales is the cheaper way in. Their free plan covers up to three users, and their entry per-seat price is genuinely low for a real sales CRM with a phone built into it. For a small team whose job is working deals and making calls, that's a strong offer and it isn't what AllClients is for. The comparison matters when the marketing layer has to come along too, because that's the point where the product you're buying changes.
If you're staffing a sales operation, Freshsales is shaped for that and priced for it. If the person doing the selling, the emailing and the follow-up is you, and the revenue comes from a list that remembers you, that's follow-up, and follow-up is what AllClients was built for.
Where Freshsales is the better tool
The phone in the CRM
Built-in calling, with SMS and WhatsApp alongside it on the Suite. If your day is dials, that belongs in the software.
AI on the pipeline
Freddy AI scores contacts, reads deals and produces forecasting insight. For a team managing to a number, that's real work being done for them.
Sales team machinery
Multiple pipelines, sales sequences, territory management and auto-assignment rules, built for a floor with a manager over it.
A free plan and a long trial
Three users free, and 21 days of the full product before anyone asks for a card.
Where AllClients is the better tool
One product, not a choice of three
The CRM and the marketing are the same software. Nobody has to work out whether they need the sales CRM, the Suite, or the marketing product on its own.
Users don't move the price
The plan includes its users, so adding the person who answers the phone doesn't add a seat charge, and no one pays for an empty seat.
Contacts included, not metered
1,500 contacts you can email on the Select plan at $24, rising with the plan. Marketing contacts aren't a separate allowance to top up.
AI in every plan
It comes with the Select plan at $24 rather than arriving a tier up, and there are no sessions to buy in packs.
Owner-run, not a division
AllClients has had the same owner since 2004. Freshsales is one product line inside Freshworks, a public company. The person deciding what gets built is the person you deal with.
Questions people ask
What's the difference between Freshsales and Freshsales Suite?
Freshsales is the sales CRM: contacts, deals, pipeline, built-in phone, email templates and basic workflows. Freshsales Suite is the version with the marketing layer added, which is where landing pages, marketing campaigns and multichannel messaging live, and its plans carry a set number of marketing contacts. There's also Freshmarketer, the marketing product on its own. On AllClients that decision doesn't exist, because the CRM and the marketing are one product at one price.
Is Freshsales cheaper than AllClients?
Per seat, their entry plan is low, and their free plan covers three users. The comparison changes with what you're matching. A single owner who needs a landing page, marketing email and automated follow-up is buying the Suite rather than the sales CRM, and paying for marketing contacts as a metered allowance on top of the seat. AllClients puts all of it in one $24 plan with 1,500 contacts included. Which is cheaper depends on whether you're equipping a sales team or running a business by yourself.
Does AllClients have a sales pipeline?
Yes, they're called Boards. A workflow can put a contact on one, move them between stages, email everyone on the board, or take them off it. Boards are simpler than a sales CRM's pipeline by design, and they're tied to the automation, so contacts move themselves rather than waiting for someone to drag them.
Can I move my contacts over from Freshsales?
Yes. Export your contacts from Freshsales as a CSV and AllClients will bring them in for you. Data migration is free and there are no setup fees.
The best way to compare is to try AllClients
Start free. No credit card, no demo, no sales call. Build your setup, then turn on sending when you subscribe.
Start your free trialSwitching from Freshsales? Export your contacts as a CSV and AllClients will bring them in for you, free.
The two plans compared above are Select at $24 and Premium at $48. Elite is $96 for five users, and there's also EasyContacts, a $9 contact manager with no marketing layer. See full pricing
How we put this together. Every Freshsales claim on this page comes from Freshworks' own Freshsales and Freshsales Suite pricing pages, last checked August 2026. No reviews, roundups or third-party pricing trackers. If something here is out of date, tell us and we'll fix it.