How to Start Collecting Email Addresses (Even If You’ve Never Built a Landing Page Before)
If you run a small business, one of the most valuable things you can do this week is start collecting email addresses from people who are interested in your business. Social media followers are great, but you do not control those platforms. When you have someone’s email address, you can reach them directly, whenever you choose.
The good news is that you do not need a marketing background or a web design degree to get started. With a simple form or landing page, you can begin building a list of contacts who actually want to hear from you.
Let’s walk through how to do it.
Why Email Still Wins
Email continues to outperform social media and advertising in building genuine relationships and converting prospects into customers. When someone gives you their email address, they are permitting you to stay connected. It is one of the most important business assets you can build.
Unlike social media algorithms, you control when and how you reach your audience.
Step 1: Choose Where You Will Collect Emails
You have two simple choices:
Add a form to your website
If you already have a website, add a small form in a prominent spot. Your homepage, contact page, or footer are great places to start. AllClients provides a form that you can easily integrate into your site. Every sign-up is automatically added to your CRM.
Use a landing page
If you don't have a website or don't want to update your site right now, create a standalone landing page within AllClients. Setting up is quick and easy, and you can share the link with anyone you'd like.
Step 2: Give People a Reason to Sign Up
People do not join email lists without a reason. Keep it simple and valuable. You could offer:
Helpful tips
A free guide or checklist
A discount or special offer
Updates or early access to news
A short, helpful video or training
You do not need to overthink this. Just share something useful that fits your business.
Step 3: Keep Your Form Simple
For your first form, only ask for: Name and Email.
The fewer fields you require, the more people will be willing to sign up. You can always gather more details later inside your CRM.
Step 4: Set Up a Quick Welcome
When someone signs up, a friendly welcome message sets the tone for a positive experience. It can be as simple as thanking them for signing up and letting them know they will hear from you with helpful information.
In AllClients, you can automatically send this welcome message without any extra tools.
Step 5: Don’t Let New Contacts Sit Idle
This is where many business owners stop. They collect emails, but they do not communicate with the people who signed up. Staying in touch does not need to be complicated.
You have two easy options:
Send one short email yourself
Thank them, offer one useful tip, or ask a simple question like: “What challenge are you working on right now?”
Or turn on the Done For You Newsletter inside AllClients
This is the fastest way to stay connected and look professional. Each month, AllClients writes a ready-to-send newsletter for you - just personalize it (or send as is) and stay top of mind effortlessly.
The key idea: do not let your new emails sit untouched. Start simple and build from there.
Step 6: Make It a Habit
Once your form or landing page is live, share it:
On social media
In your email signature
On printed materials with a QR code
At events or speaking engagements
Every week, one or two more people on your list add up. Momentum builds over time.
Ready to Start?
You can build your first form or landing page inside AllClients in just a few minutes. Begin collecting email addresses today and let the Done-For-You Newsletter help you stay in touch while you grow.
Your future marketing gets easier the moment you start building your list. Start now and take one simple step forward.
➡️ Ready to save time and grow your business? Try AllClients today!
