Software-as-a-service (SaaS) has become a popular way for businesses to save money for various processes. Businesses used to buy software and install it on their machines or build the software themselves. So they had to invest in infrastructure and personnel to maintain these systems.
In the SaaS model, you are not responsible for the software. You are only the user. Generally, you’ll get access to the software through web interfaces and mobile apps.
Due to advancements in cloud computing, there has been an explosion of SaaS applications. So you have a lot of SaaS options for Customer Relationship Management (CRM).
Below we explain what is SaaS CRM software and how it can benefit your business.
Low Initial Investment
SaaS CRM applications are subscription-based. You pay licenses based on the number of users or use of data. You don’t have to invest in installing and training your IT staff. So the barrier to entry is low. You can subscribe and start using the SaaS CRM applications instantly.
SaaS CRM software application is already available on the web. So you don’t have to worry about creating portals or making interfaces to serve your employees. Your employees have 24/7 access to the application. They can even access the CRM Software-as-a-Service from across the world.
Easy Business Data Integration
If you are struggling with multiple ERP or contact management services, SaaS CRM can provide an elegant solution. Most SaaS CRM applications can easily integrate with popular business software. So you can bring the data from your various solutions into the SaaS CRM application and centralize your system. It cuts down on redundancies and improves the efficiency of your data access.
Improved Collaboration and Performance
All teams of your organization will have a centralized way to measure, track and improve the sales and marketing efforts. The easier access to data opens up new channels of communication and collaboration which results in better performance.
Better Maintenance, Backup, and Security
If you install your own CRM software locally, you will have to invest time, money, and human resources for maintaining the system. Your customers’ information is your most valued possession. So you have to ensure the backup and security of the data. It’s expensive and time-consuming to build expertise in maintenance, backup, and security. CRM Software-as-a-Service providers are experts in these disciplines. So you can let the providers take care of those duties while you concentrate on your core business competencies.
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