Email deliverability has become a major challenge. To ensure your emails reach their intended recipients, it’s crucial to avoid using role-based email addresses. Instead, opt for a personal email address on your own custom domain. This will allow you to authenticate your emails, significantly boosting their chances of landing in inboxes.
What is a role based email address?
A role-based email address is typically a company address not associated with a single, specific person. Examples of role-based emails are info@, help@, support@, admin@, etc… These addresses are usually intended for a group of people. For example, an email addressed to support@ might be distributed to 10 people in the support department.
When role-based emails are sent with marketing content, email providers commonly block them because they have a high bounce rate and an opt-out rate and receive more than their fair share of spam complaints. Furthermore, since spam-compliant email systems require explicit consent by a real person, it is difficult to prove an individual actually gave you permission to send an email to info@.
For these reasons, when you send emails to role-based emails, don’t expect them to get delivered.
If you use a role-based email for yourself, like info@, you should change it immediately. You probably have noticed that often, people say they sent you an email, but you never got it. Now you know why.
Many email systems flag role-based emails as “High Risk” and will not let you send them to that address in the first place.
Another way to improve email deliverability
OK, so you now know you should not be using a role-based email address. So what SHOULD you use – a Gmail address like YourName@Gmail.com? Well, you don’t want to do that either.
Major email providers like Google and Yahoo are increasingly prioritizing authenticated emails. This means emails verified to be coming from a legitimate source (you!) are more likely to land in inboxes, not spam folders. You can’t authenticate a free email address, so you will need one on your custom domain.
Authentication Made Easy with AllClients
The good news? You don’t have to become an email authentication expert. At AllClients, we offer a free custom email-sending domain with all the necessary authentication protocols pre-configured – DKIM, SPF, and DMARC included.
See the Results: Open Rates That Soar
The impact is clear. In 2024, our clients using dedicated sending domains boast an average open rate of 65%, compared to just 39% for those using a shared domain. And the shared email rates are getting worse all the time.
Take Control and Get Your Emails Delivered
By utilizing a dedicated sending domain with built-in authentication, you’re not just following the rules, you’re actively boosting your email deliverability and engagement.
In summary, using a role-based email address (like sales@, support@) as your personal email is a recipe for deliverability disaster. These addresses are increasingly flagged as spam and blocked by email providers.
Protect your email reputation and ensure your messages reach the inbox by switching to a personal email address on your own custom domain. This allows you to send authenticated emails, which significantly improves deliverability.
