So exactly what is drip marketing and how does it work?
Drip marketing, also known as permission email marketing, is referring to an email marketing campaign targeting prospects or customers. Let’s say you have a prospective customer who is mildly interested in what you are selling or offering. If you can capture their email address you can use drip marketing to stay in touch with them until they are ready to take the next step with you.
Imagine having hundreds (or thousands) of prospects getting your marketing emails each month without you having to lift a finger. They keep hearing from you and when they are ready to do business, they pick up the phone and call you.
AllClients CRM software has an easy to use email autoresponder system with a fully featured contact manager built in. Even the most novice user can use drip marketing by creating drip email marketing campaigns in AllClients CRM software.
Drip email campaign software would include a series of emails that you write in advance. In our example we will say you are going to have a 6 month email marketing campaign where you will be sending 1 email each month.
To start out your real estate email drip campaign, first you will write your 6 emails in the AllClients easy email editor. During a drip campaign, it is always recommended that you write short emails that look like you are writing to a friend. Email drip marketing always works better when your emails don’t look like advertisements.
The next step in building your drip marketing campaign would be to create an email autoresponder service with 6 steps, and tell the autoresponder which email to send at each step and at what interval to send them.
That’s it! Then when you capture an email address you just put that contact on the autoresponder you just created.
AllClients isn’t the only email drip marketing system out there, it is just the easiest to use for the non-technical user.