GoHighLevel vs. AllClients: An Honest White Label Comparison for 2025
If you're researching GoHighLevel for your white label CRM needs, you've probably discovered it's not your only option. While GoHighLevel dominates the marketing conversation, there's another platform that's been quietly serving the white label market since 2009: AllClients.
After 21 years in the CRM space and pioneering white label solutions since 2009, we've seen countless businesses evaluate their options. This comparison cuts through the marketing noise to give you the real-world differences between these two platforms.
The Bottom Line Up Front
Choose GoHighLevel if: You're specifically an advertising agency, need advanced funnel-building capabilities, or your clients require complex automation workflows.
Choose AllClients if: You want true white labeling with zero competitor branding, serve small businesses that need simplicity, or prefer a proven platform that's been refined over two decades.
White Label Philosophy: Two Different Approaches
AllClients: Complete Brand Ownership
When you partner with AllClients, you get 100% white labeling. Your customers will never see our name, logo, or branding anywhere in the system. It's your CRM, period.
Your domain: crm.yourbusiness.com
Your branding: Complete visual customization
Your support: You're the face of the platform
Your pricing: Set whatever rates work for your business model
GoHighLevel: Co-Branded Experience
GoHighLevel takes a different approach. While you can customize branding, references to GoHighLevel often remain visible throughout the platform, and your clients may discover they can go direct to GoHighLevel.
Target Market: Who Each Platform Serves Best
AllClients: Built for True Small Business
Our sweet spot is businesses with 1-50 employees who need CRM and marketing automation without the complexity:
Real estate agents and teams
Insurance agencies
Beauty salons and spas
Retail stores and boutiques
Construction companies
Any business that needs to nurture relationships, not run complex sales funnels
Why this matters: Small businesses don't want to become marketing technologists. They want tools that work without requiring a learning curve.
GoHighLevel: Designed for Agencies
GoHighLevel was built specifically for advertising agencies managing multiple client accounts:
Digital marketing agencies
Social media agencies
PPC specialists
Businesses that build funnels as a core service
The trade-off: What makes GoHighLevel powerful for agencies can make it overwhelming for typical small businesses.
Platform Complexity: Simplicity vs. Power
AllClients: Intentionally Simple
We've spent 21 years learning what small businesses actually use versus what they think they need. Our platform includes:
Contact management that anyone can understand
Email marketing with pre-built templates
Basic automation workflows
SMS marketing
Simple landing pages
Pipeline tracking
Our philosophy: If a feature confuses more than it helps, we don't include it.
GoHighLevel: Feature-Rich but Complex
GoHighLevel offers every feature you can think of:
Advanced funnel builders
Comprehensive automation
Social media scheduling
Reputation management
Complex reporting dashboards
Website builders
The reality: Many small businesses use less than 20% of GoHighLevel's features, paying for features and complexity they don't need.
Setup and Onboarding: Speed to Market
AllClients: White Label in Days
Setup time: 2-3 weeks to build your product
Customization: Pre-built templates that you can customize for your specific needs
Content loading: Easy-to-use interface makes it simple to add your own templates and workflows
Training: Focused on what your customers actually need to know
GoHighLevel: Longer Implementation
Setup time: 2-4 weeks for full agency setup
Customization: Extensive options requiring more decisions
Learning curve: Steep for both you and your customers
Training: More comprehensive due to platform complexity
Pricing: What You'll Actually Pay
AllClients White Label Pricing
Base cost: $25 per seat per month
Email: Free up to usage limits, then pay-as-you-go
SMS: Pay-as-you-go pricing
Your pricing: Complete control - charge what your market will bear
Real-world example: If you charge $149/month and pay us $25/month, you keep $124/month per customer in pure profit.
GoHighLevel Pricing
Agency plan: $297/month for unlimited sub-accounts
Additional costs: Various add-ons and premium features
Your pricing: Typically higher due to platform complexity
The math: GoHighLevel can be cost-effective if you're managing many agency clients, but the break-even point is higher.
Customer Support: Who Handles What
AllClients Model
You support your customers (this is what true white labeling means)
We support you with a dedicated service expert
24/7 knowledge base for both you and your customers
Priority support for white label partners
Why this works: Your customers see you as their technology provider, strengthening your relationship.
GoHighLevel Model
Shared support responsibility between you and GoHighLevel
Community-based support through Facebook groups
Direct customer contact with GoHighLevel in some situations
Integration Capabilities
AllClients
Zapier: Connect to 3,000+ applications
API access: Full API for custom integrations
Webhook support: Advanced automation triggers
Focus: Integrations that small businesses actually use
GoHighLevel
Extensive marketplace: Hundreds of native integrations
API access: Comprehensive API documentation
Webhook support: Advanced automation triggers
Focus: Agency-level integrations and complex workflows
Industry Fit: Real-World Use Cases
AllClients Success Stories
Real Estate Coaches: Pre-built campaigns for listing follow-up, buyer nurturing, and past client reactivation. Simple enough for individual agents, powerful enough for teams.
Insurance Agencies: Policy renewal reminders, claim follow-up workflows, and referral campaigns that don't require technical expertise.
Service Businesses: Appointment reminders, review requests, and customer retention campaigns that work out of the box.
GoHighLevel Success Stories
Marketing Agencies: Complex multi-step funnels, advanced lead scoring, and sophisticated automation for clients who need full-funnel management.
E-commerce Agencies: Advanced shopping cart abandonment sequences and complex customer journey mapping.
The White Label Calculator: Run Your Numbers
Based on typical pricing strategies:
AllClients partner charging $79/month: $54/month profit per customer
GoHighLevel agency with $297/month overhead: Need 6+ clients to break even
Making Your Decision: Key Questions to Ask
What's your primary business? If you're coaching small businesses, AllClients fits naturally. If you're running an ad agency, GoHighLevel might align better.
How technical are your customers? Small business owners typically prefer simplicity over features.
What's your support capacity? True white labeling means you're the first line of support.
How important is brand control? If you never want customers seeing a competitor's name, AllClients is your only option.
What's your volume projection? GoHighLevel's pricing favors high-volume agency models.
The Honest Truth About Each Platform
AllClients Limitations
Feature scope: We don't try to be everything to everyone
Advanced funnels: If complex funnel building is core to your business, GoHighLevel wins
Agency tools: We don't have multi-tenant agency management features
GoHighLevel Limitations
Complexity: Can overwhelm small business users
Branding: Not truly white labeled
Small business fit: Built for agencies, adapted for small business
Our Recommendation Framework
Choose AllClients if you're:
A business coach serving small businesses
A consultant in real estate, insurance, or service industries
Looking for true white label with zero competitor visibility
Prioritizing customer success over feature complexity
Want to be profitable with smaller customer volumes
Offering complementary software where a CRM would enhance your existing solution for small business customers
Choose GoHighLevel if you're:
A digital marketing agency
Building complex funnels as a core service
Managing multiple client accounts as an agency
Have customers who need advanced automation
Can handle the complexity and support requirements
Getting Started: Next Steps
Ready to Explore AllClients?
Our white label program is designed for businesses ready to offer CRM solutions to their customers. If you're serving small businesses and looking to add a powerful CRM solution to your offering:
Schedule a discovery call to discuss your specific needs
Explore our core platform to see if it meets your customers' requirements
Review our partner success stories in your industry and others
Questions About GoHighLevel?
While we obviously believe AllClients is the better choice for most small business-focused partners, we respect that GoHighLevel serves a different market well. Do your research, test both platforms, and choose what aligns with your business model.
The 21-Year Perspective
After two decades in this space, we've learned that the best white label CRM isn't the one with the most features—it's the one that helps your customers succeed without requiring them to become technology experts.
The question isn't whether you can offer a white label CRM. The question is whether you can offer one that truly serves your customers' needs while building sustainable recurring revenue for your business.
Ready to see how AllClients compares in your specific situation? Schedule a consultation with our white label team. We'll give you an honest assessment of whether our platform is the right fit for your business model.
Frequently Asked Questions: White Label CRM Comparison
Q. Is GoHighLevel or AllClients better for small businesses?
A. AllClients is specifically designed for small businesses with 1-50 employees, while GoHighLevel is built for agencies managing multiple clients. For small business CRM needs, AllClients offers simpler functionality and better user experience.
Q. What's the difference between white label CRM pricing?
A. AllClients charges $25 per seat monthly for true white label CRM access. GoHighLevel charges $297/month for an agency plan for white label features.
Q. Which white label CRM offers better branding control?
A. AllClients provides 100% white label CRM branding with no competitor references. GoHighLevel offers customization but retains some branding elements throughout the platform.
Q. Can I resell either platform as my own CRM?
A. Yes, both offer white-label CRM programs. AllClients provides complete brand ownership, while GoHighLevel offers a co-branded white-label experience.
