As a real estate agent, you might find it tempting to accept a free email address provided by your broker’s domain. For instance, if you’re with RE/MAX, you might get an email like jeff@remax.com. It may seem like a convenient way to establish instant credibility.

But, hold on – is it really the best choice?

An alternative option is to get a personal domain and establish a personalized email address. For instance, you could have a domain like JeffSells.com and an email address like jeff@jeffsells.com. 

Let’s explore the advantages of:

  • Owning a personal domain
  • Utilizing a personalized email address

I. BRANDING

By using a personal domain, you have full control over your branding. This allows you to establish a unique identity separate from your broker. This can be particularly beneficial if you plan to build your brand within the real estate industry.

II. PROFESSIONALISM

A personalized email address associated with a personal domain can project a more professional image to clients and prospects. It shows that you are committed to your business and have taken the extra step to invest in your online presence.

III. FLEXIBLITY

Owning your domain gives you the flexibility to switch brokerage firms or even start your own real estate business in the future without having to change your email address. This ensures continuity in your communication channels, which can be crucial for maintaining relationships with clients and contacts.

IV. CONTROL

With a personal domain, you have greater control over your email account settings, security, and privacy compared to using a generic email address provided by a broker.

V. PROTECTING YOUR REPUTATION

When you own your domain, you can implement robust email authentication, such as DMARC, which adds an extra layer of security to your communications. This protocol helps prevent email spoofing and phishing attacks, safeguarding your clients’ sensitive information and preserving your reputation as a trusted advisor.

So now you know you need a professional email address. Keep reading!

Get a professional email address.

Getting a professional email address is easy and inexpensive, and you can do it in the next 10 minutes.

Step 1:

Get your domain.
If you don’t already own a domain like MarySmith.com or MyBusiness.com, you can easily get one from GoDaddy, NameCheap, Domain.com, or any other domain registrar.

Step 2:

Create your new email address and set up your inbox.
Most domain registrars have an option to get an email service directly from them. Some offer free email, and others may charge you a bit.

A great alternative to using your domain provider’s email service is Google Workspace. Google Workspace will give you email and several other professional tools like calendars, spreadsheets, word processing, and more. Google Workspace is fast, reliable, and inexpensive.

In summary, your email address is more than just a means of sending and receiving messages. It is crucial in establishing your identity, facilitating communication, protecting your privacy, and contributing to your online presence. Now go do it the right way!

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