One of the major benefits of having your own branded CRM is the stickiness factor. When you are providing all the valuable marketing tools your customers need, you make it very difficult for them to leave you.
When was the last time you got tired of using electricity and canceled your home’s electricity service? Or you no longer needed to be online and you canceled your Internet service?
I am 99.99% sure, the answer is NEVER. But why is that? Because these providers have created a severe pain of disconnect. You simply cannot be without those services, no matter how much they cost. Turning off those services is more painful than paying for them.
Now think about your business…How easy is it for your customers to leave you?
Don’t you hate it when you get that dreaded phone call from one of your great customers? The call where they inform you that they will no longer be using your services?
You know 3 things:
- They’re still using your systems and strategies.
- They have been successful in implementing the things you’ve taught them.
- They owe all of that success to you!
So why in the world are they leaving you?
They’re leaving because you have done an outstanding job of teaching them everything they need to know about sales and marketing. So now they’re moving on.
Remember when you told them to go off and find third-party software tools to run your campaigns, send out your marketing emails and text messages, build and deploy your landing pages, follow up with past clients, and manage their current contacts?
Remember when you suggested they use HubSpot or Infusionsoft, or MailChimp?
Well, guess what? THEY DID! And chances are, they won’t be canceling THOSE subscriptions any time soon.
One of the biggest problems with just providing information without the tools to implement them is that clients learn everything they can from you and then move on. It’s not that your information is no longer useful to them – it’s just the opposite…except now your customers can do it on their own – without you.
This is a frustrating problem for every business that is not providing a complete solution.
Besides the great content and coaching you are providing, there is nothing else you can do for your customers, so eventually, they end up churning.
With the AllClients White Label CRM, it has never been easier to have your own branded CRM. A CRM with your logo, your content, and your pricing.
It is highly unlikely that your customers will choose to disconnect their CRM with all of your valuable content built in. Not to mention the fact they have all of their customer data living in your CRM.
Hey! You are now just like the Electric company – you are something your customers cannot turn off!
Schedule a Discovery Call today to see if a branded CRM solution is right for you.
