What is Permission Based Email Marketing?

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You have a new company and you want to tell the world about your products and services.

There are lots of ways to do this: You can go on TV, get on the radio, buy space on a billboard, and mail out brochures. But wait… those things cost money – a lot of money.

I know, how about sending out emails? It’s free and it’s easy! If you send out 10,000 emails and just 2% of the people respond, that is 200 people interested in you! And all you have to do is increase that 10,000 and the numbers get nutso!

Bam! Overnight, your business is a success…right? Well… not exactly.

Anti-spam laws require that you get permission from people before sending them emails. If you just start blasting emails out to people who have not given you permission to do so, you are sending spam.

In addition, when you send emails to lists where you don’t have permission, your open and click through rates will be very low, and your deliverability rates will suffer as well.

Permission based email defined

Also called “opt-in email”, permission based email is essentially getting permission PRIOR to sending someone an email. Meaning people must take action to opt-in, in order to receive your information.

When you use Permission Based Email, you stay out of spam trouble, your deliverability rate is better and it is more likely that someone on the other end will read and respond to your marketing email.

Permission based email examples

The easiest way to get started with permission email marketing is to use a Landing Page. A website Landing Page is a single page website where you offer something of value in return for the permission to send emails.

For Example, let’s say you are a Real Estate Agent looking to get more property listings. On your landing page you might offer an e-book entitled: “6 Ways to get Top Dollar When Selling Your House”. Those thinking about selling their houses will be very interested in this information. When they fill out the landing page form giving you their name and email, they are also giving you permission to send them emails.

Now you have their contact information and approval to utilize permission email marketing.

Other ways to build your permission based email list

1. Have a permission form at your place of business
2. Collect emails at trade shows and other marketing events
3. Add your current and former customers to your opt-in list

In all cases, be sure you are clear that they are giving you permission to send them marketing emails.

What about buying a list from a list broker?

There are companies out there selling email lists touting that these are “opt-in lists” – They say people on their lists have given permission to send them emails. Don’t go there. Lists that comes from third parties are bad news: they have not given YOU permission, and sending marketing emails to these lists will only get you in trouble – no matter what the list broker tells you.

This all sounds so complicated – Is there an easy way to do this?

Yes! Permission Based Email is built right into AllClients. We make it easy to opt-in your previously opted-in contacts, we give you landing pages to help build your lists, and we have built in all the spam compliant requirements into our system.

Complying with the anti-spam laws is easy with AllClients.

Frequently Asked Questions

AllClients does not charge a set up fee. We aren’t looking for a quick buck- we’re interested in long term relationships with folks who will be our customers for several years to come.

Our product is subscription based monthly and if at any time AllClients is not working out for you, stop paying us, take your data with you and we can still be friends!

Phone, email and chat support is included in your monthly subscription price. We also have great video tutorials and an online support community for do-it-yourself support. Remember, support is included, so don’t struggle – we are here to help.

Yes, you can set up a Team where you will all have separate logins. Each team member will have different access and rights to the system. Watch the Team Overview Video for more information or check out our Pricing page. 

Sure. Outlook, as well as most contact managers, will allow you to export your contacts into a standard format called CSV (Comma Separated Values). Once you have your data in a CSV format, it can be easily imported into AllClients. Watch this video for more details.

Yes, please see our HIPAA compliance statement here.

Yes, please see our GDPR compliance statement here.

Your client information is 100% yours. No one else can see it, or use it. And when you leave, you take your data with you. Be sure to keep your login information private and secure.

We use industry standard SSL encryption at the same level (128 bits) as online banks and financial institutions. (Look for the lock in your address bar). We make all reasonable efforts to secure and safeguard your data.

Nobody can promise 100% uptime, but we make every reasonable effort to ensure the highest possible availability. We only use the highest quality service providers and any scheduled downtime is late at night or on the weekends. You can check the history of our uptime here: AllClients Uptime Report (monitoring by Pingdom).

Yes. Find our app in the Apple Store and Google Play Store. We also have a mobile version of the product you can access on any smartphone that looks similar to the app. 

Any version will allow you to access your live data in real time (not a copy of your data). With live data, if you add a contact on your mobile device it is the same as adding a contact on your computer. Or if your assistant back at the office adds a contact, you will see it on your mobile device immediately. Watch this video to see how mobile CRM software works.

We do a daily, system wide, back-up that will help us recover if there is a catastrophic problem with the servers (unlikely). To safeguard your specific data, we recommend you back-up your own data on a regular basis. Do this by going to Settings > Export.

Do we EVER update it? How about Constantly! Our customers are currently using the live version of AllClients while we are creating and testing the next version. We are always looking for ways to make the product better, and we get all of our enhancement ideas from current customers.

AllClients was built from the ground up from suggestions and feedback from people like you. We welcome and encourage your ideas and feedback. Send your thoughts and ideas to our support team.

No! NEVER! As a customer of AllClients, all of your client data and your personal information (including your e-mail address) is private and will never be sold, rented, shared, reviewed, loaned, or in any way used by anyone but you. For additional security, please do not share your CRM software login information with anyone.

We have priced AllClients fairly so we can provide an excellent product that continues to grow and evolve with the market. You can earn a discount by referring a friend to us through our Refer-A-Friend program. You can also receive a price break by purchasing an annual subscription rather than paying month to month.

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