If you need to offer a CRM as part of your overall offering, you have a few choices including building a CRM yourself, private labeling a CRM, and white labeling a CRM.
(Building a CRM from scratch has it’s own blog article— read it here.)
Private labeling and white labeling a CRM is discussed here.
Private Label CRM:
You pay a software development company to build your custom CRM.
In a Private Label arrangement, you as the buyer, hire a software development firm to build you a custom CRM. They will build it exactly as you want it built. You will have complete control over all aspects of the software. You determine what features the CRM has, what it looks like, and how it works.
You will have final say over what the User Interface (UI) looks like and how the User Experience (UX) will go. You decide how the product is packaged, marketed and sold.
When you private label a CRM it’s like you have a development team on your staff building your custom product – only it is not your staff, you are working with an outside CRM software company.
Advantages to Private Labeling a CRM:
- You have complete control to build exactly what you need.
- You can leverage the experience and expertise of a software developer who has done this before.
- The finished product will be unique to you – no one else will be selling exactly the same CRM that you are.
- Once the software is built for you, you own it. You will not have to pay ongoing licence fees to someone else.
Disadvantages to Private Labeling a CRM:
- Private Labeling a CRM can be quite costly.
- A Private Label CRM can take years to build from start to finish.
- Since the product is being built just for you, it is essentially a custom product and unproven in the marketplace.
- There are many developers and companies that will take your money and say they can build you a private label CRM, however few can deliver on that promise.
White Label CRM:
You buy a license to sell an existing CRM with your branding on it.
In a White Label arrangement, you are getting a product that is already built and one that you can start selling today. This is a standard product that has thousands of users already enjoying and benefiting from the product. You make the product unique to you with your branding, your customizations, your integrations and your content.
While you won’t be able to specify all aspects of the CRM, you will be able to customize the CRM to some degree.
Advantages to White Labeling a CRM:
- You get a proven product on day one.
- You can start selling a White Label CRM in a matter of days or weeks.
- The white label software developer maintains the product, fixes bugs, and keeps the product up to date and fresh.
- You can focus all of your efforts on building content for the CRM, making it unique to you.
Disadvantages to White Labeling a CRM
- You may not get exactly what you want in terms of the feature set, the UI and the UX.
- You will have ongoing SaaS licence fees for as long as you continue to sell that product.
- There is a chance one of your competitors is white labeling the same CRM you are.
- You are stuck with the software company forever! (If you choose wisely, this can be an advantage!)
The AllClients White Label CRM
In 2009, AllClients was the first company to offer a white label CRM. Since then the AllClients white label CRM program has been adjusted and fine tuned to meet the needs of the white label reseller’s requirements.