You’ve heard it called several things: Lead Capture Page, Landing Page, and Squeeze Page are some of the most common. But what exactly is a lead capture page? What does it do? And how does it work?
A lead capture page, or a squeeze page, is a page on a website where it’s primary goal is to capture the prospect’s contact information, and more specifically their email address. Once you have an email address, you can send that prospect valuable information and keep in touch with them via email until they are ready to do business with you.
Called a Landing Page because it is where you want your visitors to “land”, and called Squeeze Page because you want to “squeeze” the contact information out of them using squeeze page software.
AllClients CRM software allows you to build your own squeeze pages and once the email is captured, it automatically gets entered into the AllClients contact manager. Plus, you can have an email sent to you notifying you that you have a new lead from your landing page. You can even tell AllClients to start your new lead on an drip email campaign that you also built in AllClients CRM software to stay in touch with them.
The best lead capture pages are short and to the point. Remember they only have one goal: Capture the email address. You won’t find a lot of options or other links to click on, just a short message and a place to leave an email address. We don’t want the prospect to be distracted, we want to squeeze out their info right there, right now, on our squeeze page.
How do you get people to your website landing page? You can use all kinds of methods both online and offline, including: Google Adwords, Craigslist, Fliers, and Mailers, to name a few.
Lead capture pages are easy to build and easy to configure in AllClients CRM software. Just watch our 3 minute video on our lead capture page system and you will have your squeeze page or pages built in no time.