If you are looking for a Keap alternative or just a CRM and Marketing Automation tool with some “extra pop”, you will undoubtedly run across AllClients in your search.
Keap and AllClients were among the first to introduce marketing automation functions into a CRM over 20 years ago. They have both incorporated Small Business CRM, Premium Email Service, Landing Pages, and Workflows all in a single, fully integrated package.
The main difference between Keap and AllClients is that Keap is designed for LARGER small businesses with a large marketing budget: 10+ users. And AllClients is designed for SMALLER small businesses with a tight budget: Under 10 users.
There are many similarities in the products, but some stark differences as well. Let’s explore how they stack up against each other.
Automated Follow-up:
Both products will automatically follow up with your clients and prospects using autoresponders and automatic email campaigns.
Edge: Tie
Workflows:
Both Keap and AllClients have extensive workflow capabilities, allowing your marketing to essentially run on auto-pilot. Keap can do more than AllClients in this area, but you will need a Keap programmer to understand and configure all that it can do.
Edge: Keap.
Sending Targeted Emails:
Both products use a permission-based email system that will only send emails to contacts who want to receive them. This ensures a high email deliverability score. AllClients has a better email template builder and designer.
Edge: AllClients
Ease of Use:
Keap is a much bigger, and more sophisticated system than AllClients. Unfortunately with that level of complexity, comes confusion. With Keap, plan to dedicate several weeks to learn the system thoroughly or better yet, hire a consultant who already knows the system.
AllClients is considerably more intuitive and friendly. Within an hour, and with no training, you will be comfortable with the clear and uncluttered AllClients experience.
Edge: AllClients
eCommerce/Shopping Cart:
Keap has a built in eCommerce system, AllClients does not.
Edge: Keap
Capturing Leads Online:
Both products allow you to build landing pages and webforms for the purpose of capturing leads online. The AllClients Landing Page builder is much easier to use.
Edge: AllClients
Managing Your Contacts:
Both products offer a good CRM component with notes, to-do’s calendars, and reports.
Edge: Tie
Segmenting Your Contact Lists:
Taking your complete contact list and then filtering it, has to be easy and fast. Both products shine in this area, however AllClients screens are more logical and easy to follow.
Edge: AllClients
Built-In Content and Templates:
Keap includes excellent content in the form of emails, letters, etc… With AllClients you will have to write your own copy or buy it somewhere else.
Edge: Keap
Training:
Because Keap is a more complex, robust product, it requires extensive training. In fact, most Keap customers opt to hire a Keap programmer to oversee the system. With AllClients, the average user will not need a programmer or extensive training, although video tutorials are provided.
Edge: AllClients
Years in Business:
Keap was founded in 2001, and AllClients in 2004.
Edge: Tie
Price:
Keap has pricing that ranges from $249/mo to 499/mo depending upon the feature set, number of contacts, and number of users. AllClients is priced from $29/mo to $99/mo and can go up from there by adding more users.
Edge: AllClients
White Labeling:
AllClients started offering a white label version of the product in 2009 and has tens of thousands of users using the product under different branding umbrellas. Keap does not offer a white-label version of its product at this time.
Edge: AllClients
Bottom Line:
Both AllClients and Keap are excellent products and deliver on their promise of CRM with Marketing Automation. If you have a large company and need extensive features, then Keap is the way to go.
If you have a small business that needs just the basics of marketing automation, then choose AllClients. If monthly cost is an issue, then AllClients is the way to go.
Keap is more robust and better for the sophisticated marketer, whereas AllClients provides all the basics, for the non-technical, small business owner.
